Customer Generation - Delivering On The Promise Demand Gen Forgot

Across $150 million dollars of B2B SaaS spend and hundreds of accounts, Garrett found that boilerplate “demand gen best practices” are struggling to drive customers for B2B companies today. In this workshop, he will walk you through how you can take a new approach with your go-to-market strategy by leveraging customer generation to outperform your competition.

You'll learn how to:

• Perfectly understand and compare channel level performance using the Customer Lifetime Value to Customer Acquisition (LTV:CAC) formula. You'll get the spreadsheet Directive uses for its largest engagements;
• Boldly identify and emotionally connect with your exact persona at your ideal accounts, at scale;
• Solely leverage first-party data for campaign success and zero wasted impressions; and
• Aggressively grow pipeline revenue via gift giving and psychological marketing.