Verifying & Validating A New ABM Segment With Workday

In the last year, Workday started using machine learning to highly stratify accounts by their engagement. One of the most fascinating discoveries was a segment that was extremely engaged with Workday but was not yet a sales opportunity. This segment had never been visible to Workday before. By the looks of their engagement, they were ready to buy now. How should Workday treat this data?

Bython recommended an approach to this question that was both creative and practical. Join Chris Leger, the CEO of Bython, along with Vicki McKown, Sr. Marketing Manager, Global Integrated Marketing/ABM Center of Excellence, and Carolyn Wellsfry Cheng, Demand Generation and ABM Leader, from Workday during this session to see how this was solved with Workday.

Bython looks forward to speaking with you at the session.