The Revenue Multiplier: Blending ABM & Demand Gen For Exponential Growth
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Just like building a house requires more than a hammer, your marketing strategy needs diverse tools to be successful. To achieve different revenue goals — whether that’s market expansion, diversification or reducing churn — you must think of your demand efforts as a continuum, not a silo.
Join Jeff Schnaidt, Senior Manager of Integrated Marketing at Acumatica, a leader in cloud ERP solutions, where he’ll unveil how to craft a winning marketing strategy by blending the scale of demand gen with the precision and personalization of ABM.
You’ll uncover:
- How to effectively merge ABM and demand gen. Spoiler alert: it’s much easier than you think!;
- 5 ABM pitfalls plus how to avoid them to achieve your revenue goals; and
- Practical tips for starting small, scaling strategically and keeping your marketing and sales teams aligned.
As we navigate a market that demands both innovation and adaptability, understanding how to blend these two motions is the key to driving significant growth. Whether you're fully committed to demand gen or ABM, or exploring a hybrid approach, you won’t want to miss this RollWorks sponsored session!
