Beyond The Hype - Accelerating Your Go-To-Market With AI

What company isn’t looking to implement an AI strategy in ‘24? Recent McKinsey research suggests that companies that have leading digital and AI capabilities outperform laggards by two to six times on total shareholder returns (TSR) across every sector analyzed.

When the CEO of mobile and cloud security company Lookout challenged all employees to explore the application of AI across different departments, recognizing its potential to enhance productivity and speed up time to customer value, Lookout Marketing leveraged large language models (LLM) to improve their sales enablement efforts, increase marketing productivity and seamlessly translate and localize marketing materials.

Lookout’s Chief Marketing Officer Deb Wolf will talk about her team’s journey to quickly integrate AI into how they work in a way that gave her team real lift.

During this session you’ll learn:

• The various use cases Lookout Marketing considered to build AI into their day-to-day workflow;
• How the team went from zero to value in < than 8 weeks;
• Earned ROI the team has seen and continues to see on the AI journey; and
• Challenges faced and ways to quickly overcome them.