Enter Your B2B Brand’s Reputation Era With Connected TV Advertising

B2B brands have something to learn from an unconventional source: Taylor Swift. A recent report from eMarketer cited “reputation” as the second-most important consideration for B2B brands choosing vendors (after budget, of course). And while your B2B salespeople may be ready to put on a performance that could sell out stadiums, buyers will only spend a minimal part of their purchase journey with a sales rep. So what’s a B2B brand to do? Connected TV can help.

Join MNTN to learn how CTV is transforming — and maintaining — B2B advertisers' reputations. Explore how CTV not only helps ensure you’re in that ever-important initial consideration set, but does so with brand-safe protections to ensure that delicate reputation stays intact. And with AI tools proliferating fast, maintaining your brand identity as you ideate will be essential to grow responsibly in 2024. As Taylor would say, “Are you ready for it?”