The Revenue Marketing Blueprint By StarTree & Persefoni

The Revenue Marketing Blueprint By StarTree & Persefoni

Camelback K
Lunch & Learn

Information

Join our panel discussion for a deep dive into new revenue marketing strategies behind Persefoni's impressive 2.98X increase in pipeline generation and StarTree’s success with personalized ad journeys that allowed them to boost pipeline by 3.17X.

Dmitri Lisitski, CEO at Influ2, Eliana Cameira, Senior Growth Marketing Manager and Jane Yu, Principal Marketing Operations Manager at Persefoni together with Megan Ayala, Demand Generation Manager at StarTree, will unveil:

  • How marketing can have a direct impact on sales and how to really measure it;
  • A new perspective on modern buyer’s journeys and the role of advertising in it; and
  • Contact-level intent and how it can bring sales and marketing processes together.
Influ2305Influ2 - B2B advertising designed to influence sales. Why Influ2? With Influ2, you can target decision-makers by name and track exactly who engages with your ads, uncovering contact-level intent. Just last year, Influ2 influenced $5.8B of customers’ sales pipeline. What is contact-level intent? Picture this: 'John Smith from ACME clicked on an ad highlighting X. We've notified the sales team to reach out and mention X.’ Now sales can speak directly to John’s needs. This data-driven approach will help them boost the pipeline by 2.26 times. What can you do with Influ2? Influ2 allows marketing to: Direct ad spend only at buyers who sales seek to convert Support sales conversations from prospecting to upselling Automatically align ads with each step of the buyer’s journey Track revenue impact from the first touch to a closed deal. Who will benefit from Influ2? Influ2 empowers marketing to answer the two sacred questions for sales: who to call and what to say. It's ideal for marketers who want to have a tangible impact on revenue and work closely with sales for it. How does the technology work? The unique AI-based algorithm reaches targets on platforms they use most, including LinkedIn, Facebook, Instagram, Google, Bing, and Amazon. The algorithm doesn't utilize IPs or cookies. It matches based on first-party data, which ensures CCPA/GDPR compliance.

Documents & Links

Presentation Slides

Registered attendees

Daniel Raskin
Daniel Raskin
Chief Marketing Officer / Co-founderMperativ
Eliana Cameira
Eliana Cameira
Senior Growth Marketing ManagerPersefoni
Jane Yu
Jane Yu
Principal Marketing Operations ManagerPersefoni

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