Crawl, Walk And Run Your Way To Fully Integrated Programs Leveraging Intent Performance, Persistence & Partnership

The security industry is highly competitive, complex and sensitive. There are various sub-categories within the industry and all are rapidly growing, so every company wants to move quickly. However, vendors are strict with the changes that marketing and sales teams want to make to achieve their goals. Linda Caudle, a senior marketing practitioner at F5, operates in the midst of this challenge.

In this session, Linda and TechTarget VP of Corporate Communications Garrett Mann will showcase how F5, using prospect-level intent data, has managed to achieve quick wins while ensuring continuous improvement and alignment on a large scale across multiple regions. They will discuss where F5 started, where they are now and the lessons they have learned along the way. They will also share their integrated marketing and sales strategies that have helped them build on their strengths and keep their focus on long-term growth.