Don’t attack your buyers’ castle; get yourself an invitation to go inside.
Today’s B2B buyers are a wily bunch. After all, they’ve had to change the way they research, evaluate and purchase. Plus, they’re surrounded by marketers like us hungry for their time… and thirsty for their attention.
To win with content in 2022, you must fundamentally realign your strategy and your plays to break through buyers’ wariness. In this fast-paced, factual, funny keynote from Jay Baer, you’ll learn the three ways you can use content to win attention in a hyper-competitive B2B marketplace.